Research on Tourism Product Development based on Tourist Perception Evaluation
Frontiers in Economics and Management, (2025), Vol.6, No.10, pp.75-82
Published: October 15, 2025
Abstract
This study employs tourist perception evaluation to conduct an in-depth analysis of existing issues in the development of tourism products at the Yijin City Archaeological Site Park of the Wuyue Kingdom. By leveraging the unique characteristics of archaeological site parks and referencing relevant literature, we developed a visitor perception scale for the park. Through SPSS software analysis, we identified key challenges including low product recognition, limited product formats, and inadequate supporting services during the park's development. Based on these findings, we propose actionable strategies to enhance visitor experience and address these operational gaps.
Keywords:
Tourism Products; Tourist Perception; Wuyue Kingdom Yijin City Archaeological Site Park.
APA Citation:
Mi Zhao (2025). Research on Tourism Product Development based on Tourist Perception Evaluation. Frontiers in Economics and Management, 6(10), 75-82. https://doi.org/10.6981/FEM.202510_6(10).0007
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