Research on the Impact of the Digital Economy on Consumer and Producer Behaviour

Yanan Wu; Fang Cai

doi:10.6981/FEM.202511_6(11).0021

Research on the Impact of the Digital Economy on Consumer and Producer Behaviour

Yanan Wu, Fang Cai

Frontiers in Economics and Management, (2025), Vol.6, No.11, pp.219-226

Published: November 13, 2025

DOI: 10.6981/FEM.202511_6(11).0021

PDF: Download Full Text PDF

Abstract

Although extensive research has examined the influence of the digital economy, few studies have explored its impact on industrial organisation behaviour from a foundational theoretical perspective. Building upon existing theoretical frameworks, this paper constructs a theoretical model to analyse how the digital economy affects consumer choice behaviour, firm production and profit functions. The study seeks to encourage greater scholarly engagement among Chinese researchers in examining industrial organisation within the digital economy context of developing countries, thereby providing a theoretical foundation to guide and promote the sustainable and healthy development of the digital economy.

Keywords: Digital Economy; Consumer Behaviour; Producer Behaviour.

APA Citation: Yanan Wu, Fang Cai (2025). Research on the Impact of the Digital Economy on Consumer and Producer Behaviour. Frontiers in Economics and Management, 6(11), 219-226. https://doi.org/10.6981/FEM.202511_6(11).0021

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