Research on the impact mechanism of corporate ESG information disclosure on consumer loyalty

Yuanjun Li; Zichun Wan; Biyun Wu; Yinuo Yang

doi:10.54691/j2bs6988

Research on the impact mechanism of corporate ESG information disclosure on consumer loyalty

Yuanjun Li, Zichun Wan, Biyun Wu, Yinuo Yang

Frontiers in Humanities and Social Sciences, (2025), Vol.5, No.9, pp.46-57

Published: September 18, 2025

DOI: 10.54691/j2bs6988

PDF: Download Full Text PDF

Abstract

With the deepening of green consumption and sustainable development concepts, corporate ESG information disclosure has become a focus of public attention, but there is a mismatch between the content of disclosure and consumer demand. This article uses consumer resonance and brand identification as chain mediating variables to construct a theoretical model to explore the impact mechanism of ESG information disclosure on consumer loyalty and analyze the moderating effects of regional consumption levels and industry attributes. A questionnaire survey was used to collect 282 valid samples, and the results were tested using structural equation modeling and bootstrap methods. The results show that ESG information disclosure has a significant positive impact on consumer loyalty; consumer resonance and brand identification play a mediating role, and the two form a chain mediation; regional consumption levels and industry attributes have a moderating effect. This research provides a reference for companies to optimize ESG disclosure strategies and for governments to improve relevant regulations.

APA Citation: Yuanjun Li, Zichun Wan, Biyun Wu, Yinuo Yang (2025). Research on the impact mechanism of corporate ESG information disclosure on consumer loyalty. Frontiers in Humanities and Social Sciences, 5(9), 46-57. https://doi.org/10.54691/j2bs6988

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