Enterprise’s Environmental Innovation Strategy and Practice Path under the Background of Sustainable Development
Under the background that sustainable development has become a global consensus, corporate environmental innovation has become a key way to coordinate economic growth and environmental protection. This paper aims to explore how firms can respond to this trend through effective environmental innovation strategies. Firstly, this paper analyzes the multiple driving mechanism of the combination of external regulation pressure and internal transformation demand of enterprises formed by the goal of sustainable development. On this basis, the paper systematically expounds the pedigree of strategic choice of enterprise environmental innovation from three core strategic dimensions: innovation level, market orientation and cooperation mode. Furthermore, the research deeply analyzes the specific practice path of enterprise environmental innovation, including promoting the green transformation of production process, realizing the green innovation of products and services, and building the internal and external collaborative guarantee mechanism. This study provides a theoretical framework and practical guidance for enterprises to transform environmental challenges into competitive advantages, and has reference value for promoting green and low-carbon development.
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