A Study on the Global Marketing Layout and Implementation Strategies of CHAGEE
Frontiers in Humanities and Social Sciences, (2026), Vol.6, No.3, pp.138-141
Published: March 17, 2026
DOI: 10.54691/27z3fv39
Abstract
This paper takes CHAGEE as the research object, analyzes its external market environment and internal brand conditions in the process of globalization, and summarizes the overall layout and practical operation strategies of the brand's overseas expansion. By sorting out the market, competition, resources, capabilities and other aspects, it expounds the paths and methods for new tea beverage brands to go international, providing references for the globalization of similar Chinese tea beverage brands.
Keywords:
CHAGEE; Globalization; Marketing Strategy; Tea Beverage Brand; Brand Overseas Expansion.
APA Citation:
Na Zhou, Xingfeng Zuo, Shuo Liu (2026). A Study on the Global Marketing Layout and Implementation Strategies of CHAGEE. Frontiers in Humanities and Social Sciences, 6(3), 138-141. https://doi.org/10.54691/27z3fv39
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