Tushan Temple Fair: The Dual Driving Force of Spiritual Civilization and Regional Economic Development in the Huai River Basin

The Tushan Yuwang Temple Fair, as the oldest and largest folk activity in the Huai River Basin, serves as both an important carrier of spiritual life for the people and a key engine for regional economic development. Through historical document analysis and field investigations, this paper explores how the Tushan Temple Fair deeply integrates into the construction of local spiritual civilization and the process of economic revitalization through its multiple functions, such as cultural inheritance, belief rituals, and commercial activities. The study argues that the temple fair achieves a positive interaction between spiritual value and economic value by activating collective memory, strengthening cultural identity, and promoting cultural and tourism integration, providing a referable path for the modern transformation of traditional folk activities.