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Research on Precision Advertising Push Method based on Neural Network

Sheng Qi, Yanbin Long
Frontiers in Science and Engineering, (2023), Vol.3, No.5, pp.88-96
Published: May 23, 2023
DOI: 10.54691/fse.v3i5.5025
PDF: Download Full Text PDF
Abstract

This project relates to an accurate advertising push method based on neural network, which belongs to the field of advertising technology.The method comprises the following steps: obtaining the sample vectors of each sample of potential users corresponding to the target advertisement;The sample vector is used to train the depth Q network, and the target depth Q network corresponding to the trained target advertisement is obtained;Obtain the target vector of each potential user corresponding to the target advertisement;According to the target vector and target depth Q network of potential users corresponding to the target advertisement, the target potential users to be pushed by the target advertisement at the next push time are obtained.This project can reduce the advertising expenses of enterprises, and also make the effect of enterprise advertising push better.

Keywords: Neural Network; Advertising; Precise Push.
APA Citation: Sheng Qi, Yanbin Long (2023). Research on Precision Advertising Push Method based on Neural Network. Frontiers in Science and Engineering, 3(5), 88-96. https://doi.org/10.54691/fse.v3i5.5025

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