Empirical Research on Innovation Training of Applied Talents in Supply Chain Operation and Management Under the Background of Digital Economy in The Tianjin Area
Under the background of the digital economy, the perceived value of students' learning of supply chain management has gradually become an important influencing factor for the cultivation of applied talents in supply chain operation and management. Based on the theoretical research of the digital economy and the current industry development, this study fully investigates undergraduate supply chain operation and management-related majors in Tianjin. Furthermore, it analyzes the current basic situation of supply chain applied talent cultivation and discusses the existing problems. The study found that potential variables such as teaching content, teaching facility, enterprise demand, university-enterprise cooperation, digital supply chain policy support, supply chain operation, and management talent policy positively affect the satisfaction of applied talent cultivation. The satisfaction of talent cultivation plays a mediating role in the impact of various potential variables on students' willingness to learn. Based on the empirical research analysis results in this study, follows are proposed: universities should strictly standardize teaching content and optimize teaching facilities to increase students' willingness to learn; enterprises need to strengthen the survey, statistical induction, and resource provision of talent demand; the government can formulate relevant policies to promote the digital transformation of enterprises and improve talent cultivation, introduction and protection at all levels.
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