Research on Marketing Strategies of Private Museums from the Perspective of Cultural Consumption: A Case Study of the Guanfu Museum
International Journal of Social Science and Education Research, (2025), Vol.8, No.2, pp.141-145
Published: January 13, 2025
Abstract
In the vast and diverse landscape of China's cultural heritage, private museums have emerged as key players in the preservation and promotion of artistic and historical artifacts. These exclusive institutions, adorned with a blend of tradition and modernity, have become captivating gateways to China's rich past.This article analyzes and researches the marketing strategies of private museums from the perspective of cultural consumption, taking the successful example of the Guanfu Museum as inspiration. Feasible marketing strategies are explored, providing recommendations for the development of private museums.
Keywords:
Guanfu Museum, marketing strategies, cultural consumption.
APA Citation:
Meng Sun, Yali Yin (2025). Research on Marketing Strategies of Private Museums from the Perspective of Cultural Consumption: A Case Study of the Guanfu Museum. International Journal of Social Science and Education Research, 8(2), 141-145. https://doi.org/10.6918/IJOSSER.202502_8(2).0018
References
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