Teaching Method Innovation of Visual Communication Design Serving Rural Revitalization in the Digital Media Era

This paper explores innovations in teaching methods for visual communication design majors in the digital media era, aimed at cultivating high-quality design talent capable of efficiently serving the countryside. It begins with three levels of conceptual change, methodological path, and implementation guarantee. It proposes the teaching path of "field investigation method empowered by digital tools, workshop of digital vernacular project system, and practice method of online and offline linkage" to realize the sustainable development of visual communication design education and empower the revitalization of the countryside.