Research on the Development of Red Tourism and Study Tour Products in Nanchong City

Zihao Wang; Xinran Ni; Rui Yang; Tianyin Jiang

doi:10.6918/IJOSSER.202606_9(6).0010

Research on the Development of Red Tourism and Study Tour Products in Nanchong City

Zihao Wang, Xinran Ni, Rui Yang, Tianyin Jiang

International Journal of Social Science and Education Research, (2026), Vol.9, No.6, pp.90-95

Published: June 11, 2026

DOI: 10.6918/IJOSSER.202606_9(6).0010

PDF: Download Full Text PDF

Abstract

As an important part of the Sichuan-Shaanxi revolutionary base area, Nanchong City is rich in red resources and has unique conditions for the development of red tourism and research tourism. Under the background of the dual policies of cultural tourism integration and quality education, red study tourism has become an important way to upgrade the local cultural tourism industry and inherit red culture. This paper uses the method of literature research, field research and case analysis to sort out the current situation of red resource endowment and research tourism development in Nanchong City, and finds that there are problems such as serious product homogenization, imperfect research curriculum system, low degree of industrial integration, weak brand publicity, and lack of professional talents. Based on the theory of experience economy and the integration of culture and tourism, this paper puts forward optimization countermeasures from five aspects: product innovation, curriculum construction, industrial integration, brand building, and talent training, aiming to create differentiated, educational and immersive red research products, promote the high-quality integrated development of Nanchong's red tourism and research tourism, and help the inheritance of red genes and improve the quality and efficiency of local cultural tourism economy.

Keywords: Nanchong City; red tourism; study tours; product development; integration of culture and tourism.

APA Citation: Zihao Wang, Xinran Ni, Rui Yang, Tianyin Jiang (2026). Research on the Development of Red Tourism and Study Tour Products in Nanchong City. International Journal of Social Science and Education Research, 9(6), 90-95. https://doi.org/10.6918/IJOSSER.202606_9(6).0010

References

Crotts, J. C., & Erdmann, R. (2000). Does national culture influence consumers’evaluation of travel services? A test of Hofstede’s model of cross-cultural differences. Managing Service Quality, 10(6), 26–31.
Shu, C. Q., & Jiang, L. Q. (2023). Research on the Current Situation and Countermeasures of Red Cultural Tourism Development in Nanchong City. Modern Rural Science and Technology, 2, 6–8.
Li, J. (2017). Review of Domestic Study Tour Research in the Past Five Years. Journal of Beijing Education College, 6, 13–19.
Xiang, C. Y., & Zhou, C. Y. (2021). Development of Study Tour Products Based on Red Tourism Resources—Taking Chongqing Hongyan Scenic Area as an Example. Journal of Chongqing University of Arts and Sciences (Social Science Edition), 40(1), 68–79.
Li, N. J., & Li, C. L. (2025). Research on Development Strategies of Red Sports Tourism in Nanchong City. Sichuan Sports Science, 44(5), 91–95.
Zhang, G. (2023). Research on the Integrated Development of Red Culture and Tourism in the Bashu Cultural Tourism Corridor—Taking Nanchong City as an Example. Journal of Sichuan Tourism College, 1, 46–51.
Xu, F. (2018). Research on the Innovative Path of Red Tourism and Red Culture Inheritance in Mount Heng, Nanyue Based on VR Technology. Economic and Trade Practice, 22, 211–212.