"What do I say?" Reflections on the International Communication Strategy of Chinese Culture on Social Media Platforms

In the Internet era, the social media platform has been an important channel for international people to get information based on the digital technology with rapid development. The information on social media with rapid transmission is short and brief and the presentation is fragmented and simple, providing the public with a platform to conduct exchanges on equal footing, which has given the content a new interpretation. Thus as Chinese culture goes international, social media platforms have also been an important part of China's digital culture industry. Then what kind of image we should build to promote the transmission of Chinese culture to the world and how to present the content of the external communication platform to achieve the emotional resonance of cultural communication between different countries are extremely essential. On the basis of "acculturation theory", the thesis intends to explore and analyze the significant differences in the international dissemination of Chinese culture strategy, determine "what I want to say" under the premise of knowing “who is the information aimed at” and how to make the most of social media platforms to promote acculturation and cross-cultural communication, and propose corresponding an optimal path.