Research on the Implementation Mechanism of Digital Technology Empowering the Digital Dissemination of Jiangyou Culture
The rapid advancement of digital technology has profoundly transformed the paradigms and frameworks for disseminating China’s exemplary traditional culture.Digital technology empowers the digital dissemination of Jiangyou culture, providing robust momentum to address the challenge of high dissemination costs. It enhances the scale and flexibility of cultural content production, stimulates audience engagement, expands interactive spaces, and pioneers immersive experiences and consumption scenarios for Jiangyou culture;the digital technology empowers the digital dissemination of Jiangyou culture, following the practical logic of algorithm driven, content innovation, user interaction, and diverse participation.In order to improve the efficiency of digital communication of Jiangyou culture empowered by digital technology, we should build a scientific decision-making mechanism, improve the precise matching mechanism of supply and demand, improve the mechanism of resource co-creation and sharing, strengthen the mechanism of cross-border integration and cooperation, and improve the guarantee mechanism of intelligent operation.
References
- Central Committee of the Communist Party of China. (2024, July 21). Decision on further comprehensively deepening reform and promoting Chinese-style modernization.Retrieved October3,2025,from http://www.moe.gov.cn/jyb_xwfb/s6052/moe_838/202407/t20240722_1142205.html
- Fu Caiwu. (2022). Digital technology as a methodology for high-quality cultural development: A theory of technological embedded path evolution. People’s Tribune · Academic Front, 45(23):22-31.
- Chen Li. (2024). Theoretical framework, realistic logic and practical path of digital communication of Jiangyou Culture. Journal of Nanchang Normal University, 45(1): 77-81.
- Jiang Xiaojuan. (2021). Technology and culture in the digital age. Social Sciences in China, (08):4-34+204.
- Ddjiangxi. (2025, August 5). Jiangxi in the “pocket”: The “miniaturization” and “rebirth” of Jiangyou Library. Retrieved from http://www.ddjiangxi.com/system/2025/08/05/020950290.shtml
- Zhu Huanghe, Ling, Xuewu. (2025). Morphological representation, logical path and governance strategy of ideological risks of generative artificial intelligence. Journal of Jiangxi Normal University (Philosophy and Social Sciences Edition), 58(4):67-77.
- Zwszcb. (2023, June 7). Digital writes a new chapter for Jiangyou: The opening of China’s first Jiangyou Culture Digital Experience Hall. Retrieved October 2, 2025, from https://www.zwszcb.cn/xinwendongtai/81.html
- Ministry of Culture and Tourism of the People’s Republic of China. (2022, April 24). The number of users of the “Cloud Tour Jiangxi” platform exceeds 10 million. Retrieved October 2, 2025, from https://www.mct.gov.cn/whzx/qgwhxxlb/jx/202204/t20220428_932727.htm?utm_source
- Li Longfei,Zhang Guoliang. (2022). Formation mechanism and governance path of the “information cocoon” effect in the algorithm era:From the perspective of information ecology theory. E-Government, (9): 51-62.
- Shen Yangtai, Qi Jianglei, Ding Hao. (2025). Research on theme-aware enhanced publication recommendation based on transfer learning. Data Analysis and Knowledge Discovery, 9(1): 145-153.
- Wen Hongyu, Hao Haiguang. (2025). The problem of “traffic first” on short video platforms and its solutions. Theoretical Exploration, (4):70-77.
- WenFeng'an， Zhang Jiajing. (2025). Digital and intelligent technology empowers the inheritance and innovation of excellent traditional Chinese culture. Hebei Academic Journal, 45(5) :21-27.
- Liao Xiaoqin, Hu Deqing. (2025). Value, risks and optimization strategies of AI algorithm empowering the digitalization of excellent traditional Chinese culture. Dongyue Tribune, 46(6): 156-163.
- WangYong. (2025). High-quality development of public cultural services driven by new-quality productive forces: Mechanism of action, practical dilemmas and solutions. Journal of Southwest Petroleum University (Social Sciences Edition). Retrieved from https://link.cnki.net/urlid/51.1719.C.20250917.1651.002
- LiYan, ZhangJian. (2025). Digital imagery: Creative transformation of traditional Chinese cultural imagery under technology empowerment. Journalism and Writing, (7):63-72.
- Ministry of Culture and Tourism of the People’s Republic of China. (2020, January 15). “Cloud Tour Jiangxi” smart tourism platform launched. Retrieved October 3, 2025, from https://www.mct.gov.cn/wlbphone/wlbydd/xxfb/qglb/jx/202001/t20200115_850337.html
- Ifeng Jiangxi. (2025, April 17). Making ancient books “within reach”: The launch of the first batch of digital achievements of Jiangyou Library. Retrieved October 3, 2025, from https://jx.ifeng.com/c/8ibKSbJW8ef
- Cheng Huawei. (2024). Research on the digital communication path of excellent traditional Chinese culture. Tianfu New Theory, (1): 146-152.