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Analysis of the Multimodal Construction and Dissemination Strategies of Traditional Chinese Philosophical Thought in Online Games

Shuning Wang, Liting Liu, Jiaqi Chen
Scientific Journal of Humanities and Social Sciences, (2026), Vol.8, No.3, pp.6-20
Published: March 15, 2026
DOI: 10.54691/9f421066
PDF: Download Full Text PDF
Abstract

The preservation of traditional culture presents a significant challenge in the era of digital media. Traditional Chinese philosophical thought, characterized by its relatively high cognitive threshold, faces practical issues including insufficient integration with emerging media contexts and interpretive barriers in contemporary mass communication. Grounded in multimodal discourse analysis theory, this study examines the integration of traditional Chinese philosophy with game narratology in the AAA title Black Myth: Wukong, exploring how the game employs multimodal coordination strategies-encompassing language, imagery, and sound-to construct and disseminate philosophical concepts. The findings reveal that the game reconstructs traditional precepts through dialogic devices such as "Reverse-Parodying the Eight Precepts," evokes cultivation imagery through the suspended sculptures of the Little Western Paradise, and blends electronic sound effects with traditional instruments to articulate philosophical propositions. This multimodal coordination mechanism creates an immersive cultural space that transforms abstract doctrines into perceptible, interactive experiences. The study concludes that embodied communication mechanisms within game narratives effectively lower cognitive barriers to understanding traditional Chinese philosophy, demonstrating an innovative dissemination pathway for integrating traditional culture with popular media.

Keywords: Multimodal Discourse Analysis; Traditional Chinese Philosophical Thought; Black Myth: Wukong; Cultural Communication.
APA Citation: Shuning Wang, Liting Liu, Jiaqi Chen (2026). Analysis of the Multimodal Construction and Dissemination Strategies of Traditional Chinese Philosophical Thought in Online Games. Scientific Journal of Humanities and Social Sciences, 8(3), 6-20. https://doi.org/10.54691/9f421066

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