Research on Issues in Rural Public Cultural Service Provision and Improvement Pathways

Rural public cultural services serve as a vital pillar for rural revitalization. Driven by national policies, China has achieved significant progress in expanding the coverage of rural public cultural facilities, enriching service offerings, and strengthening system development. However, challenges persist, including insufficient overall supply, limited coverage, lagging supporting services, and a lack of innovative delivery models. This paper examines the current state of rural public cultural service provision, analyzes the root causes of these issues, and proposes optimization pathways across three dimensions: government performance, social participation, and technological application. Governments must strengthen planning, financial support, and talent development while ensuring coordinated oversight. Diverse societal sectors should engage in multi-stakeholder collaboration to build a collective force for co-creation. Furthermore, leveraging digital technologies, big data, and artificial intelligence can empower service upgrades. The optimized development of rural public cultural services holds significant practical importance for narrowing the urban-rural cultural gap, safeguarding farmers' cultural rights, advancing comprehensive rural revitalization, and building a culturally strong nation.