Research on the Interactive Mechanism and Collaborative Development Path of Ecological Culture and Public Environmental Awareness in Anshan City
With the increasing attention to urban ecological culture and public environmental awareness, this paper takes Anshan City as the research object, based on the theory of knowledge, attitude, intention and behavior, using questionnaire survey and statistical analysis methods, explores the interaction mechanism and synergistic path between ecological culture and public environmental awareness in the background of old industrial cities. Further analysis shows that in terms of cultural cognition, the public only stay on the surface of Qianshan, Angang and other symbols, and have insufficient understanding of the deep connotation and daily association. In the process of behavior transformation, multiple factors such as inconvenient environmental protection facilities and lack of incentives cause the gap between knowledge and practice; At the communication level, short video platforms are the main platform but the content is shallow, and offline channels do not form coordination; The resource transformation mode is single and not embedded in daily micro-practices. In view of the dilemma, the study proposes four practical paths: deepening the cognitive connotation of ecological culture, building the dual drive of incentive and facilitation, promoting the dissemination of local stories, and activating the collaboration between communities and enterprises.
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