Research on the Strategy of Anshan City's Cultural and Tourism Image Improvement under the Perspective of Digital Communication

In the context of digital technology reshaping the communication ecology, short videos and social media have become the core carriers of urban cultural tourism image construction. This paper takes Anshan city in Liaoning province as the research object, based on the theory of digital communication and visual communication design, analyzes the current situation and difficulties of the cultural tourism image communication, and puts forward the four-dimensional improvement strategy of "brand reshaping, content innovation, visual transformation and ecological construction". The study suggests that Anshan, as an old industrial city, should transform its image from an "industrial hub" to a "cultural tourism destination" through multiple approaches: establishing a "Steel Capital New Charm" brand visual identity system, creating a short video dissemination matrix, exploring visual symbols of industrial heritage, and building a public participation communication mechanism. This transformation would provide a replicable model for similar resource-based cities.