The Package Course Construction and Research of the Book Binding Design Project of Shengjing Intangible Cultural Heritage

Driven by digital publishing and cultural tourism integration, the deep integration of intangible cultural heritage inheritance and university design education has become an important direction of applied undergraduate curriculum reform. Based on the practice of Liaoning Media College's "Shengjing Intangible Cultural Heritage" book design project, this study addresses issues such as cultural fragmentation, disconnection from practice, and single evaluation in traditional courses by constructing a "technology-creativity-practice" three-dimensional competency training system. The technical dimension focuses on digital translation of intangible cultural heritage and intelligent design tool applications, the creative dimension emphasizes decoding cultural genes and critical innovation, while the practical dimension prioritizes real-world project implementation and industrial collaboration. Through the multidimensional approaches of curriculum restructuring, platform construction, faculty empowerment, and evaluation innovation, this study explores a new model for cultivating intangible cultural heritage design talents under the background of industry-education integration, providing a practical paradigm for regional cultural inheritance and applied design education reform.