Contemporary Translation of Local Historical and Cultural Symbols and Research on IP Routing
This study explores the contemporary translation and IP development of local historical and cultural symbols, taking the Lu Xun IP in Shaoxing as a representative case. Against the backdrop of increasingly diverse local cultural IP developments and the insufficient research on spiritual symbol IPs centered on historical figures, this research deconstructs the full-chain practice of Lu Xun IP creation. Through the methods of literature review, case study and semiotic analysis. the study first identified the core values extracted from Lu Xun’s spiritual legacy for IP transformation. Then decoding the symbolic meaning of “brother Xun” persona and analyzing the translation mechanism from a serious literary mater to an approachable cultural figure. Furthermore, this research examines the collaborative logic behind the “product-space-communication” ecosystem. Based on these analysis, it proposes a three-level dynamic translation model and extracts a five-stage method for the personification translation of historical figures. Furthermore, this paper investigates the ethical boundaries surrounding the creation of intellectual property rights for famous individuals and the tension between entertainment values and cultural authenticity. This research aims to develop a theoretical model for transforming famous historical figures into intellectual property and to outline effective strategies for the sustainable development of cultural tourism and creative industries.
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